August 2016

Facebook and Glamour Activation at the Democratic National Convention

As part of Glamour and Facebook’s yearlong partnership, the magazine’s editor in chief Cindi Leive moderated a conversation with Chelsea Clinton, Lena Dunham, and America Ferrera at the Facebook Lounge at the Democratic National Convention in Philadelphia. The discussion garnered major press, and was trending on social media.

For full story, click here.

July 2016

Toasting to Summer with the Dreaming Tree

The Dreaming Tree wines hosted a magnificent summer soiree last week in the heart of the East Village in Manhattan. Not only was the wine wonderful, but the space was truly magical. I was 2 glasses of wine in before I realized that I was toasting to summer in the middle of a cemetery, yes… you correctly…a cemetery!

You would think it would be slightly creepy however it wasn’t at all! The event was held at the New York Marble Cemetery, which made the event cool and historical.

Moving on to Dreaming Trees…Dave Matthews and award-winning winemaker Sean McKenzie created a collection of approachable, food-friendly wines and gathered us together to celebrate summer in one of New York City’s best-kept secret gardens (or cemetery haha).

For the first time, guests met Dreaming Tree co-conspirator and Dave Matthews Band Head Chef, Fiona Bohane, as she introduced her new Recipes from the Road – a collection of dishes created by Bohane and inspired by the cities visited on tour with Dave Matthews Band. The event highlighted select Recipes from the Road dishes, including a grilled halloumi with strawberries, zucchini caprese with tomato vinaigrette, Mediterranean chickpea cakes, steak with braised white beans, and pulled chicken with blackberry BBQ sauce.

For full story, click here.

June 2016

Dreaming Tree Wines

Finding the perfect outdoor space in NYC is hard to come by but there are a few secret gardens that are worth scouting out. On Monday I had the opportunity to celebrate the first day of Summer with Dreaming Tree Wines- a collaboration between winemaker Sean Mckenzie and Dave Matthews.
The event was held at the New York Marble Cemetery- a private yard (that is open to the public every 4th Sunday of the month from October through April). Guests enjoyed extra daylight hours with glasses of Dreaming Tree while tasting bites from Dave Matthews Band head chef Fiona Bohane’s collection of Recipes from the Road – special dishes inspired by Dave Matthews Band tour stops and created to pair with The Dreaming Tree.
For full story, click here.

June 2016

Veuve Clicquot Polo Classic (Divot Stomp)

To view video, click here.

Afternoon in the Sun: Riley Keough, Elizabeth Olsen, and Rose Byrne at the Veuve Clicquot Polo Classic

Just as New York’s social calendar reserves the first Monday in May for the Met Gala, the first Saturday in June is for the Veuve Clicquot Polo Classic. The annual match and champagne extravaganza drew a wide range of guests to Liberty State Park on Saturday, from actors like Michael B. Jordan and Riley Keough to models like Jessica Hart to designers like Gigi Burris and Lulu Frost’s Lisa Salzer. There was a sense that people had come from far and wide for the festivities. Equestrian enthusiasts in town from Middleburg, Virginia, and Wellington, Florida, chatted about whose horses were in the day’s match, whether they had a horse on the Black Watch or the Veuve Clicquot team, and so forth.

As guests arrived and made their way from the ferry to the pitch, Elizabeth Olsen confided that she had never actually been to a polo match. “I don’t understand polo—I know!” she said with a laugh. “I actually go to horse races a lot. I grew up going to Santa Anita and Del Mar, but this is all brand new. I’d love to find out where the horses are at some point so I can go up and touch them.”

For full story, click here.

May 2016

The One Show Announces 2016 Winners

The One Club ( announced today the winners for the 43rd Annual One Show Awards, hosted by Ellie Kemper, star of “Unbreakable Kimmy Schmidt.” There were 248 Pencils awarded in film, interactive, cross-platform, IP, mobile, social, UX/UI and radio at Cipriani Wall Street in New York City (556 overall), but it was REI’s #OptOutside campaign that won Best of Show.

“This is an amazing honor. The One Show represents the best that the advertising world has to offer and we couldn’t be prouder,” said Will McGinness, Partner, Executive Creative Director, Venables Bell & Partners. “This obviously wouldn’t have been possible without our incredibly brave clients who were willing to take their beliefs as a company and act on them in such a bold way. #OptOutside was an idea that came from the core of who they are as a company and ended up transcending marketing into an actual movement. Which is something you rarely see.”

For full story, click here.

REI’s ‘#OptOutside’ Campaign Takes Best of Show at the One Show

REI’s “#OptOutside” campaign, in which the retailer decided to close its doors on Black Friday and instead encouraged consumers and its own employees to embrace the outdoors, won Best of Show at the One Club’s 2016 One Show. The award was announced at the One Show’s final awards ceremony, hosted by “Unbreakable Kimmy Schmidt” actress Ellie Kemper at Cipriani Wall Street on Friday Night.

As part of the campaign, the retailer gave each of its 12,000 employees a paid day off and even suspended e-commerce. The idea was boosted by a campaign created out of Venables, Bell & Partners, as well as Edelman and Spark (now known as Mediavest/Spark.) It included a microsite, social elements and some clever films. One layered gorgeous mountainscapes against the chatter of news broadcasters banging on about busiest shopping day of the year, while another showed CEO Jerry Strizke imploring viewers to join the “Opt Outside” movement as he sits at his desk — which turns out to be atop a gorgeous Washington State peak.

For full story, click here.

Venables Bell & Partners wins Best of Show for REI’s #OptOutside at 2016 One Show

Venables Bell & Partners’ #OptOutside Black Friday campaign for outdoor equipment retailer REI won Best of Show at the 43rd Annual One Show Awards. Actress Ellie Kemper hosted the event for the One Club Friday night at Cipriani Wall Street here.

“This obviously wouldn’t have been possible without our incredibly brave clients who were willing to take their beliefs as a company and act on them in such a bold way,” said Will McGinness, partner and executive creative director at VB&P. “#OptOutside was an idea that came from the core of who they are as a company and ended up transcending marketing into an actual movement, which is something you rarely see.”

The Martin Agency won Agency of the Year and Client of the Year for its work with insurance provider Geico. The Martin Agency and Geico also won a Penta Pencil, awarded for the first time this year to the best agency-client partnerships over the past five years. “Winning Agency of the Year is huge, but I’m most proud of the Penta,” said Joe Alexander, CCO of The Martin Agency. Wieden+Kennedy Portland also won a Penta Pencil for its longstanding work with Old Spice.

For full story, click here.


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