How To Build A Modern Media Brand: Tina Brown On Creating Community And Tapping Into The Zeitgeist

“Not forgetting our sisters. Essentially, that really is what ‘Women In The World’ is all about,” says Tina Brown, perched on a stool in a contemporary office space on Fifth Avenue in Midtown Manhattan.

Media mogul Brown founded the ‘Women In The World’ summit and live journalism platform in 2010 and has overseen its growth over the past decade. She notes that a key differentiator from other ‘women’s conferences’ is that ‘Women In The World’ is globally focused, featuring champions of change that may not ordinarily be in the spotlight.

“The drive behind it is deeply journalistic,” says Brown of the annual summit. “It’s not what I call a sort of woman’s empowerment, a lean-in situation, it really involves telling global stories.”

This year’s sold-out event is at the Lincoln Center in New York City and is anchored around the question ‘Can Women Save The World?’ Oprah Winfrey gave the rousing live keynote address to more than 2,000 attendees on opening night, imploring them to seek purpose and “channel their inner Jacinda Ardern.”

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Posted on April 10, 2019 at 4:09 pm

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