The One Club (www.oneclub.org) announced today the winners for the 43rd Annual One Show Awards, hosted by Ellie Kemper, star of “Unbreakable Kimmy Schmidt.” There were 248 Pencils awarded in film, interactive, cross-platform, IP, mobile, social, UX/UI and radio at Cipriani Wall Street in New York City (556 overall), but it was REI’s #OptOutside campaign that won Best of Show.
“This is an amazing honor. The One Show represents the best that the advertising world has to offer and we couldn’t be prouder,” said Will McGinness, Partner, Executive Creative Director, Venables Bell & Partners. “This obviously wouldn’t have been possible without our incredibly brave clients who were willing to take their beliefs as a company and act on them in such a bold way. #OptOutside was an idea that came from the core of who they are as a company and ended up transcending marketing into an actual movement. Which is something you rarely see.”
For full story, click here.