Exclusive: Diane Von Furstenberg Launches First-Of-Its-Kind #InCharge Initiative With Amazon For Women’s History Month
On the evening of February 20, Diane von Furstenberg was at the Library of Congress in Washington, D.C., for her 11th annual DVF Awards Gala in honor of extraordinary women—including Supreme Court Justice Ruth Bader Ginsburg and supermodel Iman—who, as she says, “have had the courage to fight, the strength to survive and the leadership to inspire.” The theme of the night was women uplifting other women, but to that end, von Furstenberg’s work was far from done.
The next morning she was back in New York laying the groundwork for her new initiative championing women: #InCharge, a partnership with Amazon.
As part of the collaboration—a first for the ecommerce giant, which has never before pursued a partnership to promote women-owned businesses—von Furstenberg will be featured on Amazon’s homepage on March 8, International Women’s Day, alongside female small business owners and her #InCharge message.
“To be #InCharge is first a commitment to ourselves,” von Furstenberg says. “It is owning who we are. It is respecting and trusting our character, knowing that it is forever the home and core of our strength.”
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Posted on March 7, 2020 at 6:36 pm
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