Adam&eveDDB’s Ominous Campaign for Suicide Awareness Wins 8 Golds at the One Show

The advertising awards season is in full swing now, with the ADC Awards in the books and its sister, the One Show, beginning to announce its 2019 winners. Half of the One Show honorees were announced at an awards show in New York City tonight, and the rest will be revealed Friday evening—followed quickly by Britain’s D&AD Awards and the Cannes Lions in June.

Four agencies that emerged tonight as particularly strong contenders were adam&eveDDB of London, Droga5, McCann New York and Wieden + Kennedy Portland (whose Colin Kaepernick work for Nike was awarded the top prize in the “Cultural Driver” category).

Adam&eveDDB was the top gold pencil winner of the evening, scooping up eight for the agency’s work on the Campaign Against Living Miserably (CALM). The impactful—and haunting—effort with This Morning ITV was created to raise awareness of male suicide in the U.K. and centered on “Project 84,” a stunt that placed 84 male sculptures (representing the number of men who take their own lives each week in the nation) on top of a London building.

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Posted on May 9, 2019 at 3:34 pm

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