The magazine is expanding its annual awards and summit into a three-day event with interactive elements accessible to consumers, part of Condé Nast’s goal to find new revenue sources.
November’s 28th annual Glamour Women of the Year Awards and summit — the first hosted by editor-in-chief Samantha Barry, who succeeded Cindi Leive in the top role at the American women’s title in January — will be more accessible to the public than ever before thanks to a new day of “experiences” for consumers, a weekend schedule and lower ticket prices.
As publisher Condé Nast moves forward with its efforts to cut losses by tapping new sources of revenue, “consumer experiences,” or events for which audiences buy tickets, are a key priority. That means developing new programs, such as the Teen Vogue Summit which launched in 2017, and expanding longstanding ones, such as Glamour’s Women of the Year Awards, an evening that celebrates the celebrities, entrepreneurs and unsung heroes who have shaped the preceding year and furthered women’s causes. For the last two years, the awards were complemented by a daylong summit of panels and speeches before the evening’s main event.
Barry says she made a “concerted effort to bring our audience into” her first iteration of the annual event by spreading the programming across three days from November 10 to November 12. Ticket prices start at $160 per day or $360 for the entire weekend. Last year, the summit was held on a Monday before the evening’s awards and cost $499 per person.
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