How The New Yorker Works With Brands to Bring Cartoons to Life

The New Yorker is capitalizing on its iconic cartoons to bring the legacy of the publication and artwork to life.

Cartoons have always been at the foundation of the publication, even when it first launched as a humor magazine in 1925, said Risa Aronson, vp of revenue at The New Yorker.

But in the past 20 years, the magazine has, in partnership with brands, used the now familiar voice of its cartoons to create sponsored content in the magazine, online, in the app and as an animated cartoon series, Aronson said.

The annual New Yorker festival takes that one step further. The New Yorker, in partnership with Land Rover, will offer two custom cartoons at the three-day event this weekend.

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Posted on October 4, 2018 at 11:30 pm

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