The brand reflects on how the event has evolved
David Remnick estimates he was in his job as editor in chief of The New Yorker for “five and a half minutes” (or so) when he was pitched the idea to start a festival around the brand.
The New Yorker’s Rhonda Sherman, who now directs the event, sketched out what a festival for the magazine would look like—to present The New Yorker in three dimensions—and it was “off to the races,” Remnick said.
The New Yorker Festival, now in its 20th iteration, will kick off Friday with presenting sponsor Land Rover, returning for its third consecutive year. “It brings the reader in closer contact and into the same room with The New Yorker, and the range of people we’ve had over the years gets better and better. It’s astonishing,” Remnick said.
This year, The New Yorker will have more than 50 events, including panels, live performances and master classes around New York. Guests booked for the event, which runs through Sunday, include Nancy Pelosi, Paul Rudd, Zadie Smith, Florence + the Machine, Sarah Silverman and Pete Buttigieg. Panel discussions are hosted by New Yorker staffers.
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