Venables Bell & Partners’ #OptOutside Black Friday campaign for outdoor equipment retailer REI won Best of Show at the 43rd Annual One Show Awards. Actress Ellie Kemper hosted the event for the One Club Friday night at Cipriani Wall Street here.
“This obviously wouldn’t have been possible without our incredibly brave clients who were willing to take their beliefs as a company and act on them in such a bold way,” said Will McGinness, partner and executive creative director at VB&P. “#OptOutside was an idea that came from the core of who they are as a company and ended up transcending marketing into an actual movement, which is something you rarely see.”
The Martin Agency won Agency of the Year and Client of the Year for its work with insurance provider Geico. The Martin Agency and Geico also won a Penta Pencil, awarded for the first time this year to the best agency-client partnerships over the past five years. “Winning Agency of the Year is huge, but I’m most proud of the Penta,” said Joe Alexander, CCO of The Martin Agency. Wieden+Kennedy Portland also won a Penta Pencil for its longstanding work with Old Spice.
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